Make the switch to Google Analytics 4

Essential migration steps for Google Analytics 4

Google Analytics 4 is replacing Universal Analytics. On July 1, 2023 all standard Universal Analytics properties will stop processing new hits. 360 Universal Analytics properties will stop processing new hits on July 1, 2024. Learn more

If you have a Universal Analytics property, you must migrate. Check if you have a Universal Analytics property. The earlier you migrate, the more historical data and insights you will have in Google Analytics 4.

Start using Google Analytics 4 today to get a complete view of consumer behavior across web and app by using first-party, modeled data. Improved machine learning features, actionable reporting, and new integrations help you adapt to an evolving privacy and technology landscape to keep getting the insights you rely on.

https://support.google.com/analytics/answer/10759417?utm_campaign=2022-q4-gbl-all-gafree&utm_source=google-growth&utm_medium=email&utm_content=ga-sunset-msa-reminder-norep-advertisers

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